Essential On Page Optimization
There are two type of search engine optimization that you can apply on your website. First is On-Page optimization, this will involve code modification of your web page by following several proven optimization techniques that will play an important factor on page ranking algorithm used by search engines. A common mistake for webmaster is they skip the essential part of optimization and do the second type which is the Off-Page optimization. It is true that Off-Page optimization has more weight than On-Page optimization in page ranking but if you are really serious about your ecommerce business you should do both.
By doing the essential On-Page optimization and the Off-Page optimization will help you rank higher on search engines and sooner or later you’ll out ranked your competitors. There are numerous techniques on On-Page optimization that you could use. However, You must not skip the essential part which is actually the basics of SEO.
Below are the most important on-page SEO techniques and how you should apply them.
Put your main keyword on the Title Tag
It is important to put your main keyword inside the title tag because search engines spiders see the title tag first. You can also place some of your secondary keywords. The less amount of words on your page title the more weight search engines will give for your keywords.
Distribute keywords throughout the content
Make sure that you have used your keywords very well in you paragraphs. Don’t over use your keywords, make sure that the content sounds natural. The ideal content must be between 400 to 700 words in length.
Include Meta Tags
Typically Meta tag in html is not a required when you're creating your web pages for personal purpose but if you are after for search engines ranking you must use Meta tags. Meta tag is used by search engines to allow them to accurately list your site in their indexes.
You will hear that Meta tags don’t matter anymore. It may be true for some search engines but if you are really wise, you’ll still use Meta Tags because you are not sure whether search engines uses it or not.The Meta tag appears in the <head></head> tag of your HTML code, after the <title> tag.
Here are the two important Meta tags that you must include:
1) The description Meta tag is the information that users will see in the search engine results. Keep your description reasonably short and concise. It should also contain your main keyword and possibly some secondary keywords.
<META name="description" content="a brief description of your page">
2) The keywords Meta tag contains your keywords.
<META name="keywords" content="your keywords separated by commas">
Use Heading Tags
Instead of adjusting the font size or weight, use the Header tag for heading and sub heading, search engines will give more weight on this. The Header tags get special attention from the search engines. You can use your keywords or keyword phrases in these tags but make it sure that you use it appropriately.
Use Keywords in Alt Tags
When you place an image in your page, you should include your keywords in ALT Description. Make sure that keywords you are using in the alt tags match with the keywords that are used in the content on that page
Internal Linking
Proper internal linking allows search engines spiders to find and index every single page on your site. Be sure to link pages on your site properly. It helps to increase the page rank of your internal pages.
Include a Site Map on your web page.
Site maps does not only provides easier navigation for your visitors, it help search engines to spider your site faster. When spider or robots arrives on your site then they will read the default page on your site and go through the links and visit them. When the spider find the site map it will visit those links for indexing.
Site map is like a table of contents, the only difference is links are provided instead of page number. Imagine a book that has no table of contents, readers will spend too much time scanning several pages to find the topic he is interested to read. Just like as important as table of contents, site map plays an important role in your site. Try to exert some effort to create a site map, it will benefit your visitors and as well as the website owner.
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